Top 3 Reasons Why Your Business Needs a Blog
- Kaizen Digital Marketing
- Jun 11, 2019
- 2 min read
Updated: Jun 19, 2019
As a personal trainer, blogging could be an important step to lead generation. It’s just one of many tools you can use when it comes to working on your digital marketing. Once you have developed a brand strategy, you can tailor your content to fit your vision so that you can continue to grow your brand awareness through engaging viewers, and social sharing. Here are the top 5 reasons why you should have a blog for your small business:
Boost your Ranking on Google When google sees original content on a webpage, it’s more likely to give it a good ranking. That means that your website will appear higher than others who rank for the same keywords that are searched by potential clients!
Engage and Connect with Your Audience Did you know that 60% of people feel more positively with a brand after reading custom content on their blog? Creating content on the regular that speaks to your viewers will add value to your business. If you blog about things that matter to current and potential clients, it speaks volumes about your knowledge on personal training, and your ability to relate to their personal goals. In addition, if clients find your blogs interesting they may share your content on social media. Who doesn’t enjoy some free marketing?
Lead Generation We’ve already mentioned it, but what if we told you that on average, companies with blogs produce 67% more leads per month than those without? That is an amazing statistic! Where would your business be today if it weren’t for the leads generated through your website? Having a regular blog is an easy step in the right direction if you want to convert more potential clients into real ones.
So, have we convinced you yet? We know that setting out to start a blog may seem cumbersome but we can help – We are a digital marketing agency after all. Every other week we feature a “Wellness Wednesday" post to get you over the hump that you can share with your clients on your very own blog. If you need help getting started or don’t have the time to generate original content, we can help with that too. Get in contact or visit us in person at our office in Cloverdale so we can help you get active on the blogosphere.
What are some of your favourite topics to blog about?
Sound off in the comments below!
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